Director of Product Marketing

Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc.

Federato’s AI/ML-driven platform leverages deep reinforcement learning to help insurance companies optimize the portfolio of risks they insure, allowing them to continue to provide fair and equitable pricing in difficult-to-price areas. Our category-defining ‘RiskOps’ solution drives better underwriting decisions by operationalizing underutilized data investments and surfacing real-time risk and portfolio insights. We focus on putting insurance underwriters back in the driver’s seat, helping them meet their goals while providing an important service to society.

Role Responsibilities:

manage a team of 4 product marketers

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches, features, and updates. Collaborate with product management, sales, and customer success teams to ensure smooth and impactful launches.
• Product Positioning & Messaging: Define and refine product positioning and messaging to resonate with target buyer personas and verticals. Create clear, compelling, and differentiated value propositions for our products.
• Competitive Intelligence: Monitor and analyze the competitive landscape to identify market trends, emerging technologies, and new competitive threats. Leverage this information to refine product positioning and help shape the product roadmap.
• Sales Enablement: Equip the sales team with powerful tools and resources, such as product demos, case studies, competitive battlecards, and objection-handling materials, to ensure they can confidently communicate product value and drive sales growth.
• Customer & Persona Insights: Deeply understand our customer base and key personas to tailor messaging and campaigns that address their pain points, challenges, and aspirations.
• Cross-functional Collaboration: Work closely with product management, sales, and customer success teams to ensure alignment across all go-to-market efforts. Act as a bridge between the product team and the market.
• Campaign Execution: Lead the execution of integrated marketing campaigns that drive product adoption, retention, and engagement, working closely with the demand generation and content teams.
• Analytics & Reporting: Measure and track the success of product marketing initiatives, using data to refine strategies and improve outcomes

Role Requirements:

• Experience: 8+ years of experience in product marketing, in a B2B enterprise software environment. 
• 2+ years managing a team of 3 or more
• Experience working with an AI-based product
• Strategic Thinking: Proven track record of developing and executing successful product marketing strategies. Strong ability to translate complex product features into clear, compelling customer benefits.
• Analytical Skills: Ability to gather and analyze market data, customer insights, and performance metrics to inform decision-making and optimize campaigns.
• Excellent Communication: Exceptional written and verbal communication skills with the ability to distill complex information into easily digestible content for various audiences.
• Collaboration & Influence: Strong interpersonal skills with the ability to collaborate with cross-functional teams and influence stakeholders at all levels of the organization.
• Technical Aptitude: Comfort working with SaaS products, understanding their technical aspects, and translating them into clear benefits for customers.