Senior Field Marketing Manager

We have partnered with a Series A SaaS company that is transforming safety in the construction industry with an advanced platform designed to eliminate barriers between field and office teams. As a VC-backed startup with a growing customer base across North America, they are scaling quickly and looking for top-tier talent to join us in building a safer, more connected industry.

The Opportunity

We’re seeking a Senior Field Marketing Manager to lead the strategy, execution, and optimization of in-person marketing programs and events that drive brand visibility, lead generation, and revenue growth. This role will be critical in selecting and executing the right events, building a strong presence, and supporting the sales team with compelling collateral and post-event strategies.

You’ll serve as a strategic partner across marketing and sales, helping elevate brand presence and generate demand through event-based initiatives.

Responsibilities

• Own Field Marketing Strategy: Design and manage impactful marketing programs, including trade shows, industry events, and customer engagement campaigns.
• Event & Sponsorship Management: Identify and secure sponsorships and speaking opportunities to establish leadership positioning within the industry.
• Booth & Brand Experience: Collaborate with internal and external teams to develop high-impact booth experiences and brand touchpoints.
• Lead Capture & Enablement: Partner with sales to drive lead conversion from event-generated interest.
• ROI Measurement: Track event performance, lead quality, and pipeline contribution to continually refine field strategies.
• Cross-Functional Partnership: Work across product marketing, demand gen, and sales to align messaging and event goals.

What You Bring

• 5–10+ years of experience in field marketing, ideally in B2B SaaS or tech-enabled environments
• Proven success managing trade shows, hosted events, and conferences with tangible pipeline results
• Experience supporting sales enablement with messaging, collateral, and follow-up processes
• Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot)
• Strategic thinker with a creative approach to event engagement
• Excellent project management skills and attention to detail
• Familiarity with construction, safety, or industrial tech is a plus

Nice-to-Haves

• Understanding of digital marketing channels and how they complement field programs
• Experience at a Series A or B stage startup
• Relationships with relevant industry associations (e.g., ABC, AGC)
• Exposure to ABM strategies and targeted event campaigns

What’s Offered

• Fully remote work setup (Canada-based, with optional in-person collaboration)
• Comprehensive health and dental benefits
• High-ownership role in shaping the company’s go-to-market presence
• Opportunity to build and scale brand visibility in a fast-growing vertical